We female business travelers know what it is like travel all day on a plane and then go straight to a business meeting having to look all polished and put together. Especially for summer business travel, I adore the jersey prints of Italian design house ETRO because the prints are contemporary, colorful & beautiful, the dresses & tops fit perfectly and the soft jersey doesn’t wrinkle. These clothes are like waring vivid pieces of art that adorn one’s body. The textiles are unique but elegant and business appropriate at the same time.
Founded in Italy in 1968 by Gerolamo Etro the company is still run by the next generation of the ETRO family providing luscious prints that make a woman feel feminine even in the midst of business travel.
I am obsessed by their wrap dresses that provide a bit of sex in a refined manner. The bold and vivid print in different color spectrums just brighten up my most dreary day. I have learned over the years that I pack no clothes that need ironing as time is always of the essence and simplicity and ease of travel is paramount. Taking clothing that can go from day to night is essential as no time to fuss for the road warrior!