As a first-generation immigrant, a woman, and a business executive, I have spent the last three decades learning one powerful truth: perception depends greatly on culture. What may be viewed in the West as aggressive business behavior can often be interpreted in the Middle East as passion, conviction, and commitment to a vision. The difference is profound, and too often misunderstood.
I am deeply proud to be an American, just as I am proud of my Middle Eastern heritage and Iranian roots. Those roots are woven into my DNA. They have made me more compassionate, more resilient, and more multidimensional. They have allowed me to see the world through a wider and brighter lens — one that values humanity before judgment and connection before assumption.
Throughout my business journeys across different countries and cultures, I have come to appreciate the universal language of kindness. Speaking several languages, including Farsi and French, has given me the ability to communicate not as an outsider passing through, but as someone willing to understand and immerse herself in the culture of others. Language opens doors, but empathy opens hearts.
As the daughter of a diplomat and a fashion designer, I was raised in a world shaped by diplomacy, history, art, etiquette, humility, and dignity. Shortly after the Iranian Revolution, when I was still a young child, my father, Youssef, told me something that has stayed with me every day of my life: “Everything can be taken away from you except your dignity — that is the only thing you can give away yourself.”
Those words became a guiding principle in my life and career. I have tried to carry those values into every boardroom, every negotiation, every partnership, and every interaction with my team, clients, and government officials.
From my Middle Eastern upbringing, I learned that every human being deserves respect and dignity regardless of social or economic status. My mother, Homa, taught me another lesson that shaped my character: “The more successful you become, the humbler you must be. Never boast about your achievements. Let your work speak for itself.”
Life and business have both taught me how fragile success can be. What exists today can disappear tomorrow. That understanding creates humility, gratitude, and perspective.
What may appear as relentless ambition in the West is, for me, something much deeper. It is the determination of a woman shaped by revolution, displacement, sacrifice, and survival — a woman who understood from an early age that failure was never truly an option because there was no path backward. Only forward.
My story is not one of aggression. It is one of perseverance. It is the story of someone who learned to bridge two worlds — East and West — while carrying the values of both with pride, dignity, and heart.
