The London based designer Alessandra Rich creates clothes that have an innovative but retro vibe and feel.

From her sensual satin evening gowns to her black tulle and pink mini cocktail dresses her aesthetic is cool and fresh. With the right styling the evening dress can be worn my many different age groups.

The use of satin, lace and the puffed sleeves on the mini dresses bring back another era. I can see mothers and daughters wear these clothes because with a change of accessories it become another look.

In this time of mass production, it is nice to see the work of an emerging artist that has found her fan pace based on her designs and her own vision, creative clothes that are wearable but different and hip. It places a smile on my face as I always support the female entrepreneur.